Going Mobile means your local business has a need or are thinking about a mobile website SO you can be found by the millions of people who carry mobile devices in their pockets all of the time. Most likely they are using their mobile phones more than ever before. They are using them to find local business services or they are in need of a product on the spot. They could be local to the area or they could be a tourist just looking for a place to eat.

Mobile technology is growing at an amazing rate. As the result, mobile device manufacturers are growing up with the new and improved platforms and formats. New and improved technologies are advancing and defining the path for business and commerce growth. Advanced digital platforms are being developed to help businesses reach new target markets…and in turn create more sales.

Millions of new users are picking up a mobile device every day, and this trend will continue to grow in the coming years. There are currently 5 billion mobile device users all across the globe, and these potential customers are using their hand-held devices to surf, connect, and consume information and services.

So how can you capitalize on this dynamic trend in order to drive traffic and generate sales for your products and services? Here are some tips and tricks that you might consider to “mobilize” you current business and cash in on the mobile trend.

1. Become Familiar With Mobile Plug-ins

If you use a blogging platform like WordPress for your current website, then making it mobile friendly be as simple and easy as getting an appropriate plug-in. If you are unfamiliar with WordPress and do not know how to search for and update your company’s website yourself, be sure to consult with your web-master. These plug-ins have to be set up correctly in order to work properly, so exercise caution of this if you are doing it yourself.

2. Create a Separate Mobile Version of Your Website

If your company’s website is not built upon a WordPress platform, then it is an HTML-based site. If this is the case, I recommend that you create an entirely new mobile-optimized site will be accessible to multiple mobile devices. This simply means that when a consumer tries to access your current site from their handheld device, they will be redirected to you new mobile-friendly version instead. Again, you will most likely need help from a professional webmaster in order to set this up.

3. Avoid Using Flash on Your Mobile Website

I recommend that you do not use Flash-based application on your mobile optimized website, as many mobile devices cannot access this format. And even if they do, it often takes much too long to upload, making it impractical and frustrating for your visitor to leaving your visitor. Remember, your consumer is looking for instant results, and any delay in their ability to quickly access information about your business will typically result in them clicking away, never to return to your site.

4. Include Only the Most Important Information on Your Mobile Website

Mobile phone screens are small compared to your desktop or laptop monitor. Therefore, when creating your mobile-friendly site you should only include the most important information that you think the user would be looking for. This includes contact information like phone and fax numbers, your email address, directions to your office or store, and your hours of operation.

In Closing…

If you think you have a use for a mobile website or not, it is something to investigate to help your business grow.  If you want to learn more about cost or just want to learn more than check out our package services page or contact us for more information.