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I have been asked if Mobile Marketing is for Your Local Business many times in the past year or so. In my thoughts, I would say “Yes”- it is Very Important to have a mobile marketing plan in your budget. With millions of people using a smartphone regularly and the majority of them never turn them off!
The reason I say this – have you looked around you lately? All most everyone around you is either text messaging someone or looking for a local business on their iPhone while they are out and about town.
Now if you have a website you are half way there because almost every SmartPhone, iPhone, iPad, Andriod and countless other phones do have Internet service on their phone. So if you think about, hopefully not to long or you will be missing out on the biggest advertising platform out side of TV or Radio. Besides the cell phone being an advertising commodity, it is also a way to capture new customers on a mailing list or text messaging list.
Now to take this a step further, if you think your existing website can be seen on these smartphones easily you may want to take a look at your site on your own smartphone to see how it looks. Most likely it is very hard to navigate or even read the print on your site. You could be loosing hundreds of new customers just because they don’t know what you have to offer them via smartphone.
So what is the solution . . . ?
You need to consider having a separate user friendly website just for the people searching on Smartphones. Here you can set up an easy navigation menu with a pitch to sign up to your mailing list. You could even give away a coupon to get them to sign up to your email list or text messaging list. Once you get them on the list you than can advertise to them as often as you like to create business with just a message to your list. Just keep it short, simple and be considerate of how often you contact your list.
Ok, What kind of businesses can use Mobile Marketing…
Just about any kind of business that sells any kind of product/products or services. Most common businesses I think is a must for them – Restaurants, Bar & Grill Pups, Specialty shops, Car Repair Garages, Realtors, Dentists and many others.
This is were I would like to ask you to Contact Us for more information on what we can do for you. We are here to help you get more new customers through those doors of your local business and keep them coming back! If you have some questions, please feel free to place them in the comments of this post. I will answer them as quickly as I can.
Thanks for reading my post!
Joe
